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Sports Betting

Banned on every platform. 22× media budget in 7 months.

22×
Media budget growth
60k→300k+
Monthly brand searches
725k+
Monthly unique users
Paid Media SEO Social Media YouTube Analytics Location Marketing Creative Strategy Training
Summary
Betfred SA had not been able to advertise online for over a year. Platform bans on Google and Meta, broken tracking, lost account access, no internal digital capability. We rebuilt the entire digital ecosystem — reinstating platform access, rebuilding tracking, training the team, launching full media strategy. Brand searches grew from under 60,000 to over 300,000 monthly. Media budget grew 22×.

The challenge

The approach

Every engagement started with an audit of what existed — platforms, accounts, tracking, and the full competitive landscape. From that audit we scoped the specific work required before committing to any deliverable.

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Performance data visual
Before/after chart, screenshot, or performance graph. To be added from account data.

The results

Services delivered

Paid Media SEO Social Media YouTube Analytics Location Marketing Creative Strategy Training
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