Legal Services
Complaints were counting as conversions. The CPL looked broken.
R321→R110
CPL reduction
5×
Budget growth · 6 months
R220
Average basket increase
Analytics Audit
Paid Media
Display
Remarketing
SEO
Keyword Strategy
Summary
Law for All was investing heavily in paid media but struggling with leads. The problem was not the spend — it was the measurement. Complaints were being recorded as conversions, and the same conversion was firing twice. The optimisation signals were wrong, which meant campaigns were being pulled in the wrong direction by their own data. We fixed the tracking, rebuilt the campaigns. CPL dropped from R321 to R110. Budget grew from R20k to R100k/month in six months.
The challenge
The approach
Every engagement started with an audit of what existed — platforms, accounts, tracking, and the full competitive landscape. From that audit we scoped the specific work required before committing to any deliverable.
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Performance data visual
Before/after chart, screenshot, or performance graph. To be added from account data.
The results
Services delivered
Analytics Audit
Paid Media
Display
Remarketing
SEO
Keyword Strategy
Want results like these?
Tell us what you are working with. We audit first, scope second.